I came from a life sciences background and spent years doing research before realizing I cared just as much about how ideas are communicated as how they work. That curiosity led me into UX and digital design, where I found the intersection of structure, storytelling, and user experience.

Since then, I’ve worked across marketing, web design, and content creation, building websites, shaping brand identity, and creating campaigns that connect design with measurable impact.

I believe strong marketing comes down to clear communication, thoughtful execution, and understanding what people actually respond to. I focus on creating digital work that not only looks good, but performs.